Art Direction for Ernesta's launch of the Sienna style, a lustrous solid-colored swath of rug in four distinct variations. This set of rugs marked a bit of departure for Ernesta, from a neutrals-focused brand into its first foray into deeper, richer earth-toned colors. To illustrate this, we paired the rugs with tonal or complementary colored produce and props for editorial and paid social use. Other rugs we photographed during this shoot followed a similar, organic and lived-in styling approach to fit the overall direction.

Photography: Emily Andrews
Styling: Nora O'Neill
Production: ohmy